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MJM Exhibit + Environmental Design, created an exhibit for this pharmaceutical leader that became a living, breathing, 3D personification of the brand. For example, new “soft mist” display technology became a brand-reflective story-telling device by mirroring the brand’s mist inhalers. A large sculptural cube linked to the brand’s visual identity turned into a four-sided projection surface to deliver product messaging. This use of innovative technology, and in many instances first-time usage in an exhibit environment, helped the company stand out from their many competitors.
