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This pharmaceutical company had a goal: to establish a leadership position in one of the industry's biggest markets. Such high aspirations required strong brand building, so MJM created the plan. The Face to Face campaign included an extensive company-wide communications effort and a multi-faceted, interactive-rich event. The launch event was as ambitious as its goal, with extensive training, marketing seminars and a product/disease state exhibition, all of which took over an entire convention center. The result: a company united with a common focus toward a common goal, all prepared to achieve.
